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5 Secrets For Effective Visual Merchandising

8/24/2014

2 Comments

 
Effective Visual Merchandising
The visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase.

Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every merchandizer should keep in mind.

1. Show less, Focus more

The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the same time. Props should be simple in shape, preferably something that provides a large mass of color or texture, such as blocks, covered boxes or risers.

2. Love odd numbers
Always place an odd number of elements in a group. Since it's easier for the brain to zone in on the middle and the arrangement is slightly off balance, the eyes moves around to look at each frame or object. A perfectly balanced arrangement ie even no is dull to the eye.

3. Repeat, repeat and repeat
Use variations of identical elements as that creates a very powerful display mechanism. It's a simple idea but can have a lot of impact on the mind of the consumer and it's hard to miss such a display.

4. Contrast is key
Make sure the items or frames you want to focus clearly contrast with the background. This includes color contrast as well as material texture contrast. For example, don't put a metal frame on top of a glossy background. Try making the background dull and repeated so that the frame that displays important information stands out.

5. Attract first, provide choice later: Pyramid method
Place one element at the top of the display which is clear and focussed. Below that, in the form of a pyramid, place other elements which provide choice. It's hard to go wrong with a pyramid display.

6. BONUS:
Always hire a good agency to execute your campaigns. An idea is only as good as it's execution. So while your presentation might look fabulous in your laptop, the real thing in the store must be as efficiently done.

"Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise."
                     - Paco Underhill, Why We Buy

Get comfortable with having some empty space in your high fashion displays. Crowding is a symbol of low value. So anything that is high value deserves a lot of space around it. If you keep an expensive item in a crowd the human brain perceives it to be of lower value.

Above all, use the K.I.S.S. theory of display: Keep It Simple, Sweetheart!

Author: Maniraj Singh Juneja, is a director at Amitoje India.
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Fashion : The Latest Trend

1/6/2012

1 Comment

 
Picture
Fashion (fasion, fashon) is the latest trends now-a-days. It is the similar word of apparel, clothing & garment. There are many types of fashion. Men fashion, women fashion, girls fashion, boys fashion, baby fashion etc. There are also some exclusive fashion style launches by fashion designers from different fashion house. Such as, street fashion, technology fashion, high fashion, new fashion, style fashion etc. Fashion designer design dress to impress people. Those dresses are designed for different categories of people depend on generation. Such as young generation, middle class people, old generation etc. Usually fashion designer has to complete their graduation from any reputed fashion institute of technology university bearing the subject of fashion & style. They also read some fashion guide, fashion news, fashion blogs from online regularly.

Garment industry is one of the leading industries in the world of business marketplace. If anyone ask what is garment? The answer is very short then, clothing related everything are garment. It is similar of clothing industry, fashion industry & textile industry. There are many fashion & textile companies in the world. Among them hm, abercrombie, aeropostale, stareongroup, americanapparel etc are best. They have produced different types of clothign for men, women & baby. Clothing has divided into two sections. They are knit item & woven item. There are also some sub-categories. Such as, mens wear, women's wear, ladies wears, kids wears, infant wear, sports wear etc. Depends on sub-categories, there are different types of clothing name & design. T-shirt, polo shirt, pants(both menswear & womenswear there are two types of pants. Such as denim items (denim long pants) & cargo pants (cargo short pants)), tank top, shorts (There are different colors of shorts. Such as, red shorts, black shorts, pink shorts etc.), cardigans, pajamas, pullovers, underwear (Usually known as under garments. Such as underwear for men, panty etc.), blouses (Blouse designer design blouses as well as other products), sweaters, jackets, baby items etc. In fashion world, people usually buy their favorite clothes as well as ready made garments from fashion outlet(Like wallmart, jcpenney etc.), they can also buy dress online & baby products like baby t-shirt, baby pants from baby outlet.

For making clothes there must are different fashion accessories. Such as button, badges, polyester belt, knit label, twill tape, collaring, cotton belt, printed label, pocketing, woven label, hang tags, printed label, bar codes, gloves etc.

Caps & hats are also now treating as very fashionable things. There are different types of hats. Such as boys hats, girls hats, top hats, ny hats etc. Different types of fashion trends like winter fashion, summer fashion trends have added extra-ordinary flavor in fashion mode. Fashions actually vary by countries. Such as, America fashion (american fashion), Japan fashion (japanese fashion), China fashion (chinese fashion), Bangladesh fashion (bangladeshi fashion) etc.

Stareon group (www.stareongroup.com) is a unique & leading clothing manufacturer from Bangladesh who products all types of clothing for men, women & baby. It can make clothing in any design but very low cost. They never consider with quality. Buyer satisfaction is their only one asset. Their email id is : "stareon.ltd@live.com" They also searching for reliable buyer for investing to clothing sector in Bangladesh because everybody know that bangladeshi labour cost is the lowest in the world & its environment is very suitable for setting up clothing industry. Stareon group always try to give their best.
1 Comment

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